Could this be the ultimate social networking domain name in the history of the world ever? The owner, Guided Tour Software, wrote to tell Mashable that social.com went up for auction on Wednesday, with the bidding closing on April 4th. They claim that the domain is worth a 7-8 figure sum, and updates are being posted to a blog on the homepage. A release put out by the company tells a tale of domain theft that we're not totally convinced by, but there's no doubt that they'll find some interest without the need for a tantalizing back story.
Web 2.0 is being heralded as the time of the worst domain names ever - Flickr, del.icio.us, ma.gnolia and many more point to the fact that there just aren't many good domains left. But would social.com dramatically increase your chances of success?
I don't think so - personally, I find it annoying trying to track down information about a company with a generic name, particularly when they refuse to include the “.com” in the official title (”Wink” or “Slide” for instance). What's more, Flickr and del.cio.us prove that tricky domains are no barrier to a great service. The counter-argument, of course, is that telling your friends to go to “Twitter” is much easier than telling them to go to “Twttr”, the site's previous URL. Likewise, Topix.net is now facing the risky switch to Topix.com, due to confusion over the brand. I'd save your VC money and pass on Social.com, but there's no doubt they'll find a buyer, and the peak of the social networking craze is surely the best time to sell.
via Mashable!
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