Hutch is facing an identity crisis again. Initially, it was known as Orange and then transformed itself to Hutch and from tomorrow, it will be recognized as Vodafone. That’s right. And this is being done because of the deal which took place between Vodafone and Hutch Essar in May 2007. Not only the name but the Pink Hutch logo, the lovely Pug dog all will be canned. Instead there will be the “Speech mark” logo used by Vodafone globally.
Though Hutch Vodafone is planning to go on advertising frenzy to unveil its new identity, it would be interesting how consumers react to this. It wouldn’t mean much to the existing users but can easily confuse the potential ones.
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