If you’ve read any tech news in the past 24 hours, you’ll now be familiar with the meeting Bill Gates held among influential bloggers, ahead of next year’s Mix conference. Aside from learning what’s on Bill’s Zune, we get to hear his views on the future of web apps, thanks to a question from Liz Gannes. She asked him which apps should live in the browser and which should not, one of the key questions in Ajax and one we have touched on in the past.
He replied that the distinction would come to be silly from a technical standpoint, but that the necessary movement toward web APIs does present challenges on the business side. “One of the things that’s actually held the industry back on this is, if you have an advertising business model, then you don’t want to expose your capabilities as a web service, because somebody would use that web service without plastering your ad up next to the thing.”
His solution wasn’t very specific: "It’s ideal if you get business models that don’t force someone to say ‘no, we won’t give you that service unless you display something right there on that home page.”
Then for the tease: “And, you know, [inside the browser and outside the browser are] moving towards each other, but there’s still a bit of a barrier there, and new technology, things we’re working on, really will change that.”
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